PRODUCT HIGHLIGHT: PURNAVA LOW GI RICE & OMEGA-3 EGGS

Dear Foodies,

Are you worried about your cholesterol and sugar consumption?  Are you working hard to manage your diabetes, waistline, or general health?

Help keep you and your family healthy by ordering LOW GI RICE and OMEGA-3 ENRICHED EGGS by PURNAVA from DIRECT FRESH!

O3 are premium eggs enriched with Omega-3 Acid, often found in fish and an important part of a balanced diet.    In fact, some studies show that the DHA and EPA omega-3 fatty acids in enriched foods can help combat a variety of ailments including rheumatoid arthritis and depression.  Stay fit and happy with OMEGA-3 EGGS from PURNAVA!

 

PURNAVA OMEGA-3 EGGS 12 Pieces (Tk 215)
PURNAVA OMEGA-3 EGGS 12 Pieces (Tk 215)

LOW GI RICE from PURNAVA gives you lean, long lasting energy and helps lower the glycemic index of your meals.  No more sugar spikes or energy lows before and after meals.  Stay alert throughout the day when you eat the slow-released nutrients in LOW GI RICE from PURNAVA!

PURNAVA LOW GI RICE 5kg (Tk 460)
PURNAVA LOW GI RICE 5kg (Tk 460)
PURNAVA LOW GI RICE 1kg (Tk 98)
PURNAVA LOW GI RICE 1kg (Tk 98)

Stay Happy Eating Healthy,

The DIRECT FRESH Team

SALE! ASPARAGUS! YAY!

Hello Foodies!

We’re running our FIRST SALE EVER!

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Enjoy Peruvian Asparagus for Tk 949 per bunch!

Perfect for steaming, roasting, grilling, or sautéing with lemon, butter, béarnaise sauce, or just about anything else, these hearty green stalks are jumbo sized and extra delicious.

Order yours today!

Hi Fives,

The DIRECT FRESH Team

SERIOUS CHEESE: CAMEMBERT TWO WAYS

Bonjour Foodies!

Over the next several days we’ll be highlighting the various French cheeses in stock at the moment.

We’ll start things off with Camembert, which is now available in TWO STYLES from DIRECT FRESH!

CAMEMBERT LE RUSTIQUE 250g (Tk 699)
CAMEMBERT LE RUSTIQUE 250g (Tk 699)
CAMEMBERT COEUR DE LION 250g (Tk 659)
CAMEMBERT COEUR DE LION 250g (Tk 659)

According to the Teddington Cheese Company in Great Britain:

It was during the time of the French Revolution that a farmers wife, Marie Harel, and her family gave shelter to a priest from the Brie region. He passed on the cheese making knowledge he had gained from his Brie-making parishioners as a way of repaying the kindness shown to him. The soft cheeses that Marie made improved dramatically becoming softer and fuller-flavoured. She then in turn passed her knowledge onto her daughter who, with her husband, Victor Paynel, sold cheeses in the nearby market of Vimoutiers (excellent farmhouse Camembert cheeses can still be bought in the market of Vimoutiers today). Victor Paynel took advantage of meeting Napoleon III by presenting a Camembert to him. With the royal seal of approval the future of this small cheese was secured.

Two later developments must be credited with giving Camembert its ultimate world- wide success. Firstly the invention of the chop-wood box, allowing the cheeses to safely travel long distances across bumpy roads. Cheeses could now mature in transit when covering long distances in Europe or crossing the channel to England. Previously they had been wrapped in paper and straw and barely survived the journey to Paris. The second development was the introduction in 1910 of Penicillium candidium, the snowy-white mould which is sprinkled or sprayed on the surfaces of the cheeses.

Camembert is now made in enormous quantities, accounting for almost 20% of all French cheese production. It is also copied all over the world and it has become so widespread that the name of Camembert, like Cheddar, cannot be protected. However, ‘Camembert de Normandie’ gained its protective AOC status in 1983 and it is this unpasteurised cows’ milk farmhouse cheese that we sell at The Teddington Cheese. It is far superior to the factory-made pasteurised versions generally found today.

The paste is plump and golden-yellow and the rind is creamy-white. Camembert has a fragrant aroma and a full-flavour. The French usually enjoy their Camembert ‘moitié affiné’ (semi-mature) when the centre of the cheese is still firm and the outer part is creamy. The British prefer their cheese fully mature with all of the paste matured to a creamy texture. This difference of taste may have been due to the long transit times from France to Britain in the past leading to a much riper cheese being enjoyed on the dinner tables of London. We have preferred the more mature Camembert to this day. Camembert is excellent throughout the year but the very best cheeses are made from spring to autumn when the cows’ enjoy the rich grass in the pastures.

Camembert can be enjoyed on its own with a glass of Normandy cider or a light red wine. It is also excellent as part of a cheeseboard. Camembert has formed the basis of many recipes and is popular in Britain when coated in bread crumbs, fried and then served with a fruit preserve.”

HAPPY CHEESING!

The DIRECT FRESH Team

 

PACKAGING PARTNER: OPORAJEO

Dear Foodies,

We want to take a minute to talk about our partner, OPORAJEO, and the beautiful bright green bags they make.

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OPORAJEO – “INVINCIBLE” in bangla – is a social business that owned and operated by survivors of the Rana Plaza disaster.  These women and men produce jute and textile bags and garments in a safe, well-lit, one-story factory, and are given access to resources to help them through their rehabilitation.

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OPORAJEO is owned by its employees.  Profits from sales are used to pay salaries, build and run a school and clinic for the children of employees, and pay for healthcare.  They make bags for DIRECT FRESH, The Tripty Project, and other companies, and are excited to expand their social business to exports as well.

photo 01

If you’d like to learn more about OPORAJEO or would like to support their mission by donating time, machinery, funds, or other resources, please check out their WEBSITE or contact them directly at +880 1916 809693 or +880 1726 828950.

Hi Fives,

The DIRECT FRESH Team

 

A NOTE ON PACKAGING

Dear FOODIES,

Thank you so much for all the feedback you’ve given us over the last three weeks.  We’ve heard from dozens of customers over the phone, by email, and in person.  We love that you are enjoying our products and service, and appreciate all your comments– both the positive and negative.

One particular topic of interest has been our approach to packaging our products.  As you have noticed, we wrap many of our fruits and veggies using styrofoam and plastic wrap.  As some customers have noted, this plastic and styrofoam become garbage once they’ve unwrapped their groceries, and can accumulate over time.

We are listening, and we do care about reducing waste and protecting the environment, as much as we care about providing our customers with guaranteed fresh and safe vegetables and superior customer service.

Before launching Direct Fresh, we experimented with several different “styles” of packaging–from paper, to jute, to plastic.  The optimal packaging looks beautiful, is cost effective, protects and prolongs the shelf life of the produce, and results in little waste.  We can’t say that we’ve come up with a perfect solution, but we are committed to adapting to the demands of our consumers and our environment.

In that spirit, DIRECT FRESH will no longer deliver dry-storage vegetables like potatoes, garlic, onion, and ginger in styrofoam, but will instead use light weight, recyclable mesh bags to reduce waste.  We will also begin collecting used styrofoam from customers, which we will sterilize and reuse.

If any of you Foodies have good ideas for alternative packaging ideas or waste reduction, we’d love to hear them!  You can email us at [email protected] OR give us a call at +8809696444444.

Hi Fives,

The Direct Fresh Team

HAPPY VALENTINE’S DAY AND PIZZA ROMA

Dear FOODIES,

HAPPY VALENTINE’S DAY!

CUPID HAS STRUCK and loosed his naked-baby arrows upon the hearts of Dhaka Foodies everywhere.  Our new “true love,” you ask?

ORDER YOUR PIZZA ROMA TODAY.  MADE WITH PRODUCE FROM ESSENTIAL PERISHABLES AND DIRECT FRESH!
A TASTE OF ITALY IN EVERY BITE

I’m talking about PIZZA ROMA — the outstanding delivery-only pizzeria that will bring you a piping hot pizza late night, every night.

PIZZA ROMA is the love child of two handsome hunks, Mark and Matteo.  They’ve dreamed up and brought to reality a line-up of mouth watering pies that will have you hooked after your first slice.  Even better, when you’re chowing down you can rest assured that all the veggies–from the tomatoes to the potatoes–are fresh, safe and premium quality.  How do we know? Because they’re from DIRECT FRESH!

A TASTE OF ITALY IN EVERY BITE
HAND MADE WITH PRODUCE FROM DIRECT FRESH

Be sure to check out Pizza Roma’s FACEBOOK for more info!

Happy Pizza Night, Every Night

The Direct Fresh Team

NEW ARRIVAL: FRESH HERBS!!

GOOD MORNING, FOODIES!

We’ve received a whole bunch of BEAUTIFUL, FRESH HERBS from Paris!

Order yours today before they’re all gone!

Happy Seasoning,

The DIRECT FRESH Team

FRESH SAGE 30g (Tk 99)
FRESH SAGE 30g (Tk 99)
FRESH ROSEMARY 30g (Tk 99)
FRESH ROSEMARY 30g (Tk 99)
FRESH BASIL 30g (Tk 99)
FRESH BASIL 30g (Tk 99)
FRESH DILL 30g (Tk 99)
FRESH DILL 30g (Tk 99)